Skip to content
Getting the most from it

Bring one real problem to the session

iBrothers Group · September 22, 2026 · 1 min read

The people who get the most out of an hour with us arrive with something specific they are stuck on. Not a topic. A problem, with its details.

Every session we run has a room full of people who came for the subject and a handful who came with a problem. The second group leaves with something. The first group leaves with notes.

The difference is not how much anyone knows. It is that a problem has edges. "How do we evaluate an AI vendor" is a subject; it gets a general answer because a general answer is the only honest one. "We have two vendors, both claim 95 per cent accuracy on our kind of document, and neither will let us test on our own files" is a problem. That one has an answer, and the answer takes four minutes.

So before you join, write one line in the chat box in your head: what you are trying to decide, what you have already ruled out, and what is stopping you. Bring it when the questions open. If the session runs out of time, send it to us afterwards and it gets answered by email.

We keep the last twenty minutes for questions for exactly this reason. The prepared part of a session is the part you could have read. The questions are the part you cannot.

← All posts Register for the next session

Read next