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Notes on Building a Trust Business

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Design
13 Sep 2026

The interface is where trust is proven, not stated

The principles of usable design are public and largely solved. Most products cite them and still ship confusing screens, because clarity comes from iterating against real behaviour rather than reciting heuristics.

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Trust & Verification
06 Sep 2026

What we refuse to do to you

Publishing the practices we rule out is more useful than publishing the ones we claim. A commitment you can check is worth more than a value you have to take on faith.

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Ventures
30 Aug 2026

Independent means we did not build it

An audit of your own work is not an audit. The word only means something when the person checking has nothing invested in the answer.

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Ventures
22 Aug 2026

Anyone can claim to be an AI expert. We check.

The speaking circuit has no entry requirement. That is a problem for the organiser holding the budget and the risk, and it is fixable by doing the unglamorous part.

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Legal Readiness
15 Aug 2026

What not to defer while you are still bootstrapping

Most legal work can wait for the budget to exist. A few items cannot, because getting them wrong costs far more than the advice would have.

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Operations
01 Aug 2026

One back office, many ventures

Every startup rebuilds the same administrative machinery badly. Running it once, centrally, is less interesting than the product work and worth more than most of it.

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